This year marks the 75th anniversary of the Jaguar name, and 75 years of looking forward, designing and building cars that represent the best of technical innovation, design leadership and sporting success.
Mike O’Driscoll, Managing Director of Jaguar Cars, said:”In 2010 we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We’re also celebrating the promise of the future, and the introduction of the all-new XJ. In just three years we’ve completely revitalized the Jaguar line-up with the launch of three beautiful fast cars”.
Sir Willian Lyons founded Swallow Sidecars in 1922, and went on to create a range of ‘SS’ branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all new SS 100 in 1935, Sir Willian wanted a new and evocative name for his company. After asking his advertising agency for suggestions, Sir Williams chose ‘Jaguar’, and the SS 100 model became the world’s first Jaguar.